Marketing Manager

We are seeking a Freelance Marketing Manager to drive the marketing efforts for our web and mobile products. This role is perfect for a creative, results-oriented individual with a strong background in digital marketing and product promotion in the gaming or tech space.

Role Overview:

Responsibilities:

• Campaign Management & Strategy: Develop and implement marketing campaigns to promote web and mobile products across digital channels.
• Manage ad campaigns on platforms such as Google Ads, Facebook, Instagram, TikTok, and others, optimizing for user acquisition and retention.
• Create go-to-market strategies for new product launches, ensuring maximum visibility and impact.
• Content Creation & Branding: Oversee the creation of engaging content, including app store descriptions, social media posts, blogs, and email newsletters.
• Collaborate with the design and product teams to ensure consistent branding across all channels.
• Develop and maintain a content calendar to support product marketing efforts.
• Data & Analytics: Track, analyze, and report on marketing campaign performance using tools like Google Analytics, Mixpanel, or Appsflyer.
• Use data-driven insights to optimize campaigns and improve KPIs, such as cost-per-acquisition (CPA) and lifetime value (LTV).
• Community & Partnerships: Build and maintain relationships with influencers, affiliates, and partners to expand product reach.
• Engage with the gaming community on social media and forums to increase product visibility and foster loyalty.
• Coordinate user feedback initiatives to inform product improvements and marketing strategies.

Requirements:

• Professional Experience: Proven track record in marketing web and mobile products, ideally in gaming or tech industries.
• Experience managing user acquisition campaigns for apps, including app store optimization (ASO).
• Strong understanding of digital marketing strategies, including social media, SEO, PPC, and content marketing.
• Skills & Tools: Expertise with analytics tools (e.g., Google Analytics, Appsflyer, or similar platforms).
• Strong copywriting and communication skills tailored for diverse audiences.
• Proficiency in campaign management tools and platforms (e.g., Meta Ads Manager, Google Ads).
• Familiarity with CRM and email marketing tools like HubSpot, Mailchimp, or similar platforms.
• Preferred Qualifications: Background in the rewarded gaming space or a strong understanding of gamification principles.
• Experience working with cross-functional teams in a fast-paced environment.
• What We Offer: Competitive freelance compensation based on experience and deliverables.
• The flexibility to work remotely with a dynamic and passionate team.
• A chance to contribute to the cutting-edge intersection of gaming, rewards, and technology.

Our client is at the forefront of the rewarded gaming space, creating innovative web and mobile experiences that blend entertainment with real-world rewards. Recognized for our cutting-edge technology and user-centric design, we engage players by delivering games that entertain and incentivize through tangible benefits.